## Introduction
Writing a great podcast script is a lot like writing a great script for any other kind of media. You need a clear idea of who your audience is, what they want to hear, and how you’re going to get them to listen to you.
You also need to be clear about who you are, what you want to say, and why people should care about what you have to say. Finally, you need to find a way to say it in a way that makes it easy for your audience to hear you.
## Who is Your Audience?
The first step to writing a successful podcast is to figure out who you’re talking to. Who is your audience? What are they looking for? What do they already know about you and what you’re offering? If you don’t know the answers to these questions, you’re not going to be able to write a script that will resonate with your audience.
1. Who are you talking to? Who are the people who will be listening to your podcast?
2. What do they need to know to be interested in you and your product or service?
3. How do you want them to feel when they finish listening to you? What is your goal for the podcast?
4. Why should they listen? How are you going to make your podcast stand out from the rest of the podcasts out there? What makes your podcast unique and why should people listen to it instead of any of the other podcasts they could listen to?
If you’re new to podcasting, it’s a good idea to start with a podcast about something that you already know a lot about. You don’t have to be an expert, but you do need to have a lot of knowledge about the topic you’re writing about. If you can’t find a topic that you’re an expert in, you can always write about something you know a little bit about. It’s better to be a little over-qualified than a little under-qualified.
5. Do you have an idea for a podcast? If so, great! If not, don’t worry. There are plenty of topics out there that you can write about. Just make sure that it’s something you’re passionate about and that you have enough knowledge about to make it interesting to your listeners. You can always learn more about a topic as you write about it.
## What Do They Need to Know to Be Interested in You and Your Product or Service
Once you’ve figured out who your listeners are and what they’re looking for in a podcast, the next step is to make sure you’re providing them with the information they need. If they don’t need the information you’re giving them, they won’t want to listen. They’ll either tune you out or they’ll find a podcast that gives them what they need and they’ll move on to the next podcast. You want your podcast to be the one podcast that they keep coming back to because they know they’ll get exactly what they are looking for.
1. Make sure your podcast is relevant to your audience
2. Provide your audience with information that they need
## How Do You Want Them to Feel When They Finish Listening to You
It’s important to think about how you want your listeners to feel at the end of the podcast. If your podcast ends on a positive note, your listeners will feel good about themselves and about you. If it ends with a cliffhanger, they’ll feel frustrated and want to come back to find out what happens next. Either way, your goal is to leave your listeners with a positive feeling about you, your product, or your service.
## Why Should They Listen to You Instead of Any of the Other Podcasts They Could Listen to
This is the most important question you can ask yourself when you’re thinking about how to write your podcast script. Why should your listeners come to you instead of listening to one of the hundreds of other podcasts that are out there right now? If your answer to this question is “Because I’m the only one who can help them,” you’re on the right track. If, on the other hand, your answer is something like “I’m the best at what I do” or “My podcast is the best podcast out there,” you might want to re-think your answer. You’re not the only person in the world who can do what you do, and your podcast probably isn’t the best out there. If that’s the case, you’ll need to do a better job of convincing your listeners why they should choose you over all the other people out there who are trying to do the same thing you are. You’ll need a better answer to the question, “Why should I listen to my podcast instead of the one next to it?”